Change the world or go home
So I ran across a blog post the other day by Steve Clayton. http://blogs.msdn.com/stevecla01/archive/2006/10/31/microsoft-change-the-world-or-go-home.aspx
The statement "Microsoft Change the world or go home." I really think this applies to OCS. When you think about what Microsoft is doing with OCS, they are in fact trying to change the world of communications in business. With the Communicator client itself being able to not only IM, but act as a softphone, you start reducing the need to a traditional telephone. Add on top the APIs that allow you to embed this functionality into your everyday business applications, you further reduce the need for a traditional telephone. So while there are IP based hardware phones, honestly I think with small bluetooth head sets being available why would you want one?
I don't think the ideas have all been clarified yet, but I think with future releases we will see more in this direction. What I'd like to see in the future is killing off cell phones, and instead have mobile phones which run off of internet access. T Mobile already has a phone and service that does this, but I don't think it is quite there yet.
Love it or Hate it, but a lot of Microsoft products do intend to change the world or at least go against the grain in thier space. While it's not an offical Microsoft slogan, I think it is one that fits.
Steve -Thanks for the sticker and business card.